We are a collective of coaches and psychologists united by one vision:
Humanity and the planet at the heart of leadership.

“Organisations don’t transform, people do.” - Richard Barrett

We exist to be catalysts for the cultural transformation of  organisations.
Founded by Veronica Linares, we are born from a belief that as leaders evolve and transform so will the organisations they lead and the world around them.

We bring to our practice deep knowledge and expertise in the fields of human and systemic transformation, adult psychological development and values and purpose.

Veronica Linares

Veronica is a passionate and highly empathetic executive coach and leadership consultant with a 25+ year career spent mostly within the FMCG sector.

She brings to her practice a unique combination of leadership experience having held senior director roles in Finance, Transformation and HR within blue-chip organisations like PwC, Mondelez and Coty.

Born and raised in Bilbao, Spain, Veronica moved countries straight after completing her University degree in Business and Economics and has since lived and worked across several cities in the UK and the US.

Veronica started her professional career in Finance in 1998 and followed that path to senior finance positions. However, in 2015 she decided to follow her passion for people development and made a cross functional move into Human Resources leadership whilst also obtaining a professional coaching qualification.

Her professional experience spans several industries having worked in Professional Services (PwC), Food Manufacturing (Mondelez) and Beauty (Coty). And while Veronica spent most of her professional career at Mondelez, the business went through significant organisational transformation over that time.

Throughout her career coaching has been instrumental in Veronica’s life. From the transitions back into work from maternity leave, her growth journey as a leader, the challenge of leading large teams through significant transformation or her decision to change careers and follow her heart, coaching has helped her develop her self-awareness,  build resilience and achieve clarity of thought and purpose. And now, she is coaching others to achieve the same success and fulfilment in their lives and careers.

Veronica lives in London where she and her husband Steve are raising their three sons. She is passionate about helping organisations build cultures in which current and future generations, like her sons’ generation, can thrive. And as a feminist, she is equally passionate about raising her sons to understand the critical role they play in building a better world for everyone.

Veronica has worked with leaders from the following organisations;

Collaborators